Hola!

I'm a Colombian CD that has been in the industry for more than 15 years working in both Latin American and North American markets.


So far, I have worked on major brands at a variety of scales such as Apple, IKEA, Virgin Mobile, Samsung, Coca-Cola, Directv, P&G, Kellogg’s, McDonald’s, KIA Motors, SAB Miller, AB InBev, DIAGEO, WWF, Red Cross, and United Nations among others.


I take a strategic approach to every project I'm involved in and that has earned recognition at almost every international advertising award show. One of my greatest achievements was leading the team to win the first Grand Prix in the history of Colombia at Cannes Health Lions in 2014.


Always learning, always humble and always trying to have fun at what we do ;)

Jury/Speaker*

Creativepool Awards - 2019
Clio Awards (US) - 2017
IDEAS (Peru) - 2017*
IAB MIXX Awards (USA) - 2016
AD Stars - (Korea) - 2016
Cannes Lions Health - Health & Wellness - 2015
New York Festivals - Direct and Collateral (USA) - 2014
Ojo de Iberoamérica - Innovation (Argentina) - 2013
Wave Festival -Press (Brasil) - 2013
Ojo de Iberoamérica - Film (Argentina) - 2012
Cúspide Festival (Puerto Rico) - 2012*
Young Lions (Colombia) - 2012
Volcan Festival (Costa Rica) - 2011*
APAP Festival (Perú) - 2011*
Effie (Colombia) - 2011
NOVA Festival (Colombia) - 2010 
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