Hola!

I'm a Colombian Creative Director based in Toronto with more than 15 years experience in advertising as a Graphic Designer, Art Director, Creative Director and Executive Creative Director in different agencies in Latin American and North American markets.

So far, I've worked on major brands at a variety of scales such as IKEA, Procter & Gamble, KraftHeinz, Virgin Mobile, DirecTV, Samsung, Chrysler, SAB Miller, AB InBev, Diageo, Coca-Cola, Kellogg’s, McDonald’s, KIA Motors WWF, Red Cross, and United Nations among others.

I consider myself a creative strategist and that approach has earned recognition at almost every international advertising award show including Cannes Lions, The One Show, D&AD, Clio, London International Awards, New York Festivals, Webby Awards, Strategy Awards (Canada), Marketing Awards (Canada), Effie Awards, FIAP (Latam), El Sol, (Spain) Wave in Rio (Brazil), Ojo de Iberoamérica (Argentina), APAP (Perú), and El Dorado (Colombia).

One of my greatest achievements was leading the team who won the first Grand Prix in the history of Colombia at Cannes Health Lions in 2014.
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Jury/Speaker*
Clio Awards (US) 2017
IDEAS (Peru) 2017*
IAB MIXX Awards (USA) 2016
AD Stars - (Korea) 2016
Cannes Lions Health - Health & Wellness - 2015
New York Festivals - Direct and Collateral (USA) 2014
Ojo de Iberoamérica - Innovation (Argentina) 2013
Wave Festival -Press (Brasil) 2013
Ojo de Iberoamérica - Film (Argentina) 2012
Cúspide Festival (Puerto Rico) 2012*
Young Lions (Colombia) 2012
Volcan Festival (Costa Rica) 2011*
APAP Festival (Perú) 2011*
Effie (Colombia) 2011
NOVA Festival (Colombia) 2010
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