T H E   F R I E N D L Y  T W I S T
C  o c a - C o l a

 
 
Agency: Leo Burnett Colombia
General Creative Directors: Fernando Hernandez- Mauricio Sarmiento- German Espitia
Creative Directors: Fernando Parra – Alejo Mora –  Juanita Posada
Design Director: Paola  Torrenegra
Copywriters: Alejandro mora - Alejandro Junco 
Industrial Designers: David Muñoz – Paola Torrenegra
Art Directors: Fernando Parra –  Juan Sebastián Moreno
Production Company: Akira cine / Juan Pablo Caballero
Sound: Laika
 

3000 bottles delivered, 3000 new students became friends. In two weeks the activity had 7’445,533 youtube views and over 50 earned media impressions. The activity was such a success that this special edition will be reapplied massively next semester across the country and other markets.
 
 
 
A W A R D S

Cannes Lions 2014:  Shorlits - Direct / Ambient Media
New York Festival: 3 shortlists. 
El Ojo de Iberoamérica 2014: Silver - Design / Shortlist - Direct
El Sol de España2014: Silver in Marketig Promocional / Shortlist - Direct
Festival El Dorado 2014:  Promo and activation - Gold / Cyber - Gold / Direct - Gold /
Design - Gold / Film - Silver.
GPC Leo Burnett Worldwide 2014: 7 Plus
2015 FAB Awards: Gold.
2015 FIAP: Sol de plata / Design
 

 
A cap that can't be opened
 
 
 
http://www.adweek.com/news-gallery/advertising-branding/adweekcoms-top-10-advertising-stories-2014-162074
 
http://humansbeing.leoburnett.com/#/a-twist-on-sharing/
 
8.8 millones de views 
Back to Top