T H E F R I E N D L Y T W I S T
C o c a - C o l a
Agency: Leo Burnett Colombia
General Creative Directors: Fernando Hernandez- Mauricio Sarmiento- German Espitia
Creative Directors: Fernando Parra – Alejo Mora – Juanita Posada
Design Director: Paola Torrenegra
Copywriters: Alejandro Mora - Alejandro Junco
Industrial Designers: David Muñoz – Paola Torrenegra
Art Directors: Fernando Parra – Juan Sebastián Moreno
Production Company: Akira cine / Juan Pablo Caballero
3000 bottles delivered, 3000 new students became friends. In two weeks the activity had 7’445,533 youtube views and over 50 earned media impressions. The activity was such a success that this special edition will be reapplied massively next semester across the country and other markets.
A W A R D S
Cannes Lions 2014: Shorlits - Direct / Ambient Media
New York Festival: 3 shortlists.
El Ojo de Iberoamérica 2014: Silver - Design / Shortlist - Direct
El Sol de España2014: Silver in Marketig Promocional / Shortlist - Direct
Festival El Dorado 2014: Promo and activation - Gold / Cyber - Gold / Direct - Gold /
Design - Gold / Film - Silver.
GPC Leo Burnett Worldwide 2014: 7 Plus
2015 FAB Awards: Gold.
2015 FIAP: Sol de plata / Design